Doug Root

Doug Root
It may be a slight exaggeration to say CEO Doug Root was “born into the business” but it’s not a total stretch. His father Gary Root founded Atlanta Light Bulbs in 1981, supplying lamps and ballasts to commercial and industrial customers in the Atlanta area from his garage.

As the company grew (and Doug grew up) he started working in the business —sweeping floors, making deliveries, working at counter and more.

After obtaining a degree from UGA in business management, and a stint in the corporate world selling office supplies, Root decided to return to the family business and immediately immersed himself in all aspects. In a few short years he ran the accounting, purchasing, sales, internet, and IT departments. He helped grow the distribution business, and when the Internet became a reality, he and a colleague launched the online business.

As Director of Sales and Marketing, Root helped transition Atlanta Light Bulbs, Inc. from a light bulb replacement business to a leader in next generation lighting solutions. Along the way the company saw its business grow saw our business grow an average of 20 percent year over year for seven straight years

In 2012, Doug moved to the CEO position.

Today he finds the evolution of the company into solutions, the most exciting and the challenging part of his job.

“Five years ago we were in the light bulb business, selling products off the shelf. Now we are in the semiconductor business,” said Root.” We see our role as helping our customers move into new technology, not just selling them new technology. To do so we have to know the products, technology, trends, even picking the right suppliers who will be around for the long term.”

If that sounds like a lot, it is. Root does manage to get away and keep grounded by indulging his passion for fly fishing and having fun with his family. He is also heavily involved in his community, supporting the American Cancer Society, Food for the Poor, American Red Cross, Martin Luther King, Jr. Service Day and Decatur GreenFest.

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